REVIEW – Arby’s Brand Re-Launch And The Grand Turkey Club Sandwich

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Recently the folks at Arby’s reached out to me about their brand re-launch and some new products. For me this was very interesting. Why? First of all, because I’m a fan of Arby’s roast beef sandwiches. And their curly fries. And their loaded potato bites. And their chicken. And their mozzarella sticks. You get the picture. Secondly, I’m currently in college, taking a course in Advertising. So branding and rebranding is a timely, and always interesting, topic. As part of the brand re-launch, Arby’s has gotten an updated logo. Take a look.

Along with the updated logo comes all sorts of new advertising, all or which centers on freshness. Here’s some information on that, in their words because they can say it better then I can.

The brand re-launch includes:

• National television, print and digital advertisements, created by Crispin Porter + Bogusky, featuring former NYC Police Detective Bo Dietl on a mission to expose the truth about fresh slicing.
• Updated, modernized logo that stays true to the iconic hat, but also communicates Arby’s pride in freshly slicing meat daily in each restaurant
• Introduction of new menu items, including Turkey Roasters
• New tagline – “Slicing Up Freshness.”
• Complete website refresh at www.Arbys.com

The cutting-edge advertisements were brought to life with the help of director Larry Charles, who is best known for directing films such as Borat, Religulous, Brüno and The Dictator, as well as his writing work for Seinfeld. These new televisions spots mark Charles’ first endeavor into commercials.

Arby’s has also introduced the Grand Turkey Club sandwich, part of the new line of Turkey Roasters. The Grand Turkey Club is made with sliced roast turkey, melted Swiss cheese, pepper bacon, lettuce, tomato and mayo on a toasted harvest wheat bun.

Here’s a 16 second video featuring the new Grand Turkey Club.

The new “Slicing Up the Truth About Freshness” campaign celebrates Arby’s rich heritage in freshly slicing meat in their restaurants every day for nearly 50 years and highlights that this fact differentiates them from other sandwich shops that cannot make the same claim.

The Grand Turkey Club and other new menu items are just one part of the Arby’s brand re-launch and new campaign. Everything centers around freshness. I can say that every sandwich I’ve ever had at Arby’s tasted very fresh. And yes, they do cut the meat in the store. And one of the things my family likes most about Arby’s besides the taste – their sandwiches contain a generous amount of meat, making them tasty and a good value. We noticed years ago that the large sub chain mentioned in the new Arby’s campaign didn’t put much meat on their sandwiches. They used filler – aka lettuce. Problematic for someone like me who doesn’t like lettuce on their sandwiches, wouldn’t you say?

I stopped at Arby’s in a nearby town today at lunchtime, specifically to try the new Grand Turkey Club Sandwich. I ordered it, with my minor modification of no lettuce. I paid and voila, I was handed my sandwich a few minutes later.

Hubby worked in a deli for ten years. As a result I appreciate fresh tasting sandwiches. It tasted great, and it was loaded with fresh tasting ingredients, especially the turkey. Look at how much meat was on just one sandwich.

That’s more meat then that national sub chain puts on a sandwich twice that size!

The Grand Turkey Club did not disappoint.If you like turkey sandwiches, be sure to try Arby’s new Turkey Roasters sandwiches. If you do try one, I’d love to know what you think.

MORE INFO

Arby’s on Facebook
Arby’s on Twitter
Arby’s on YouTube

The product(s) featured in this review was provided free of cost to me for the sole purpose of product testing and review. This post has not been monetarily compensated and is based on the views and opinions of my family and/or self. Please note that the opinions reflected in this post have not been influenced by the sponsor in any way.