The Interactive Not Even Close To Wordless Wordless Wednesday Sandwich Edition – Hellmann’s, Tyler Florence And I At The Breville Ultimate Sandwich Showdown In New York City

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I love mayo. It’s my favorite condiment and the only one I put on a sandwich. Hellmann’s, my favorite mayo for forever, invited me to the Breville Ultimate Sandwich Showdown in New York City last weekend. What a great time this was. The Ultimate Sandwich Showdown is a contest between a group of restaurants, each one offering a unique sandwich in an attempt to win a cash prize. The contest was presented by Hellmann’s, of course. Tyler Florence was on hand to announce the winner and sign some books.

The first thing I saw when I got there was a Hellmann’s stand where they were making custom sandwiches.

Hellmanns Sign

You got to pick what kind of sandwich you wanted and then had the ability to customize your mayo. I’d never thought of customizing my mayo. Hellmann’s is perfect just the way it is and I’m not just saying that because they had a car pick me up and take me to New York City. It’s true. A simple combination of eggs, oil and vinegar (the only things in Hellmann’s) on your bread and you’ve got a perfect sandwich.

Hellmanns Sandwich Board

Anyway. I was curious so I requested my roast beef and cheddar with Creamy Caesar spread, which is Hellmann’s, parmesan cheese, lemon juice and garlic powder. I picked up my finished sandwich and had my picture taken. Check out my pig glasses!

My Hellmanns Picture

Time to walk around and enjoy the sights and check out the contest entries.

Check out the coffee tables made from Hellmann’s jars!

Hellmanns Coffee Table

And the Hellmann’s jars all around being used as vases!

Hellmanns Jar Vase

And me and Tyler Florence!

Hellmanns Tyler Florence And Me

Meeting up with the other invited bloggers.

Hellmanns Blogger Group

Time to check out the contest entries.

Each person that attended the Ultimate Sandwich Showdown received a token upon entry. The token was to be used for voting. Folks were to go around and sample the entries. When you decided which you liked best you dropped your token into a giant Hellmann’s jar at that table.

I couldn’t believe how unique the sandwiches were. Take a look.

Baohaus Sign

Baohaus Sandwiches

Blue Ribbon Sign

Blue Ribbon Sandwiches

Blue Smoke Bake Shop Sign

Blue Smoke Bake Shop Sandwiches

Dicksons Farmstand Meats Sign

Dicksons Farmstand Meats Sandwiches

Fort Defiance Sign

Fort Defiance Sandwich

Ino Sign

Ino Sandwich

No 7 Sub Sign

No 7 Sub Sandwiches


Resto Sign

Resto Sandwich

The Lobster Place Sign

The Lobster Place Sandwiches

Zampa Sign

Zampa Sandwiches

Truth time. I had a hard time voting. The problem was this. I could not vote for my favorite sandwich. Why? Because honest to goodness, it was my Hellmann’s sandwich. I’m a simple girl that likes simple things. My roast beef and cheddar on French bread with Creamy Caesar mayo rocked. So I had to vote for my second favorite – BaoHaus Dericious Cheesesteak. And no, it wasn’t just because of the way they spelled the name although that did make me chuckle. It was because their rolls were amazing, so soft and tasty – I never tasted anything like them before.

Wondering who won? Here’s Tyler Florence presenting the check to the winner, Blue Ribbon, for their Bone Marrow And Oxtail Marmalade Sandwich.

Ultimate Sandwich Showdown Winner

A super big thanks to Hellmann’s, for inviting me to this fun event. And for the yummy sandwich.

You can find Hellmann’s online:
Hellmann’s website
Hellmann’s on Facebook
Hellmann’s on Twitter

Thanks for stopping by! I’d love it if you took a second and told me what your favorite sandwich is, or which of the above sandwiches you’d like to try. If you have a picture up for Wordless Wednesday, leave your link with your comment.

Then head on over to Mom Knows It All, Here And There, What’s that Smell?, 5 Minutes for Mom, Go Graham Go and The Not-So-Blog Blog for more wordless fun!

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DogsMom October 20, 2010 - 6:18 am

Some adventurous tastes going on there.

Want to see weird costumes?

valmg October 20, 2010 - 6:33 am

Adventurous is an excellent description!

And Miles To Go... October 20, 2010 - 6:28 am

wow, that looks like a deliciously fun day!

valmg October 20, 2010 - 8:27 am

So much food, there were so many things that there was definitely something for every taste.

valmg October 20, 2010 - 8:25 am

I know, those tables were more jars than I think the grocery store has sometimes!

Nichol October 20, 2010 - 7:09 am

How exciting! My husband is a huge Hellmanns fan…just huge. I’m with you the Baohaus looks like the best for me but the fluffernutters sound good. What a great opportunity, sounded like a great day.

valmg October 20, 2010 - 8:25 am

The Baohaus was yummy, I’d never had cheesesteak cooked in a wok before. Honestly all it needed was a little Hellmann’s on those yummy buns and it would have been perfect.

Auntie E October 20, 2010 - 7:22 am

What a fun place and being with other blogger freiends is priceless. Looks like you all had a fun time. I’m Jealous for sure….

valmg October 20, 2010 - 8:26 am

Yes it was fun meeting new people and seeing new food ideas.

TheAL October 20, 2010 - 8:54 am

That’s a lot of sandwiches! Looks like an awesome time. Happy WW!

pat.navymom October 20, 2010 - 9:02 am

I eould have favored the muffellata.

Dee October 20, 2010 - 9:22 am

yum! That looks amazing!

Lisa @ Crazy Adventures in Parenting October 20, 2010 - 9:43 am

This makes me hungry for a sammich. I love the canola Hellmanns!

Elizabeth @ Table for Five October 20, 2010 - 10:11 am

I’m so jealous that you met Tyler Florence!! This post made me SO hungry for a sandwich, too. I would have picked the same sandwich you did, I love roast turkey. Before I even read which sandwich you picked, I was thinking mmm, Hellman’s with parmesan and garlic powder sounds good – lol!

But ewwww, bone marrow and oxtail marmalade? No thanks! Oh, and one more thing – great photos of you!!!

SuperJenn October 20, 2010 - 10:15 am

Oh how fun!! An entire day based around sandwiches?? Seriously? I’d LOVE that!! LOL

Happy WW!

valmg October 20, 2010 - 4:11 pm

That was part of the theme, a tag line that said the most fun you could have between two pieces of bread.

Lisa Atlanta Mom Blogger October 20, 2010 - 11:12 am

Hellmanns is the ONLY may in my house. I can’t believe they didn’t invite me – I’ve been a spokesperson forever. Looks like you had fun!

valmg October 20, 2010 - 4:12 pm

Yep, we’re a Hellmann’s house too. I have tried four other brands and they just weren’t as good.

ConnieFoggles October 20, 2010 - 11:45 am

I know I should have been looking at the food and I did but I couldn’t help to stare at the photo of you and Tyler Florence and drool. You are sooo lucky! Glad you got to go and enjoy yourself. There’s another great photo to use for your avatar 😉

Allison October 20, 2010 - 11:47 am

Very cool and I love me some Tyler Florence so I am SO jealous!

jayayceeblog October 20, 2010 - 12:27 pm

What a blast … good for you for getting to attend and meeting Tyler Florence! I’d probably pick the one you did or the lobster roll. Yum! And I’d love the basil pesto mayo flavor.

valmg October 20, 2010 - 4:13 pm

Interestingly, there were no breakfast sandwiches there. I think one might have done well.

Louise October 20, 2010 - 1:13 pm

WOW Val, that looks like it was quite a bit of fun!! Love all of your photos.

Shawn Ann @ Shawn Ann's World October 20, 2010 - 1:39 pm

Wow looks like you had some fun!

Sam October 20, 2010 - 1:58 pm

That made me hungry! I’m sure I would have knocked over one of those Hellman’s tables, lol. Thanks for sharing!

Lauren @ Hobo Mama October 20, 2010 - 5:11 pm

Wow, that seems like such a fun time! How did you like the custom mayos? You’ve made me hungry now for a sandwich, lol. But I can’t decide what kind! 🙂

valmg October 20, 2010 - 7:21 pm

The custom mayo was great. I was a little nervous but the proportions were just right so nothing overpowered anything else. They should sell them in the store.

Stacie @ The Divine Miss Mommy October 20, 2010 - 5:52 pm

Looks like a fun event!

TheSuburbanMom October 20, 2010 - 10:00 pm

Not sure I would be game to try all of those… 🙂

cheerful October 20, 2010 - 11:17 pm

wow, looks like it was fun…makes me crave for those sandwiches. good welcome for first timer here at WW, happy WW! come, follow me and see flamingos…:)

@PamelaMKramer - A Renaissance Woman October 21, 2010 - 10:37 am

So skip this place if you are on a diet!? rofl…

valmg October 22, 2010 - 5:23 am

Yes Pamela, some would consider that!

Jennifer / Baby Journey October 23, 2010 - 4:54 pm

The Hellmann’s sandwiches all sound so good, don’t know how you chose! Not too sure about some of those other creations although the lobster rolls sound delish. My husband turned me on to Hellmann’s. Miracle Whip is NOT welcome in this house!!

Ron Oliver November 18, 2010 - 4:48 pm

The winner of the contest offered up a rather “Andrew Zimmern” style sandwich! But I’m sure it tasted better than how it sounded. LOL …it must’ve been awesome tasting in order to win in the competition though.

valmg November 18, 2010 - 6:06 pm

I didn’t taste that one, honestly I thought it sounded awful.


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