REVIEW – Insanewiches

by Valerie Gray, From Val's Kitchen

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Insanewiches Cover

Insanewiches: 101 Ways to Think Outside the Lunchbox

  • Author: Adrian Fiorino
  • Paperback: 224 pages
  • Publisher: St. Martin’s Griffin (August 2, 2011)
  • Language: English
  • ISBN-10: 0312668848
  • ISBN-13: 978-0312668846


With its scrumptious sammies shown on “Today”, and Fox and Friends, and in Woman’s Day, was chosen by Newsweek as one of “America’s Favorite Photo Blogs.” Now, blogger Adrian Fiorino goes beyond photos and for the first time serves up 101 wildly original recipes for whipping up your own INSANEWICHES in a snap.

Get ready to kick run-of-the-mill meals to the curb with:

The Rubix Cubewich—the sandwich that started it all
The Pancake Popwich—an irresistible breakfast on a stick
The Sumo Sandwich—a heavyweight that’s overstuffed with steak, chicken, salmon, assorted mushrooms, radish and scallions
The Pumpkin Cheeseburger and Along Came a Spider—kooky concoctions the kids will love
Cosmo Martini Sandwich—made with a cranberry muffin and orange slices, just for the girls.

Sharply designed and written so you’ll LOL, the book contains ‘wiches for every meal (from Sunrisewiches to Dessertwiches), every holiday and occasion (Eventwiches), every pastime (Gamewiches), every personality (Tough Guywiches to ‘Wichy Woman), and every culinary inclination (Supersizewiches, Shapewiches, even OMGwiches). Plus, there’s sandwich-engineering tips, recipe variations, utensils to have on hand, serving suggestions, a resource list and more!

About The Author

Born into food culture and raised on a steady diet of offbeat humor, ADRIAN FIORINO began his highly popular blog,, in June 2009. Always on the lookout for new sandwich ideas, he draws inspiration from the most unexpected sources: cell phones, puzzles, power drills, and even sports cars. Adrian currently lives in Toronto, Canada.


I received a copy of Insanewiches. Chapters include

  • Getting Down to Bizwich
  • Sunrisewiches
  • Gamewiches
  • Tough Guywiches
  • Wichy Woman
  • Supersizewiches
  • Shapewiches
  • OMGwiches
  • Eventwiches
  • Dessertwiches

I received a copy of Insanewiches. We’ve made and eaten a lot of sandwiches in our house but none like these. These sandwiches are not your ordinary sandwich! They’re colorful and interesting to look at. Recipes contain a list of the items needed to make the sandwich as pictured, as well as any needed tools. Every recipe contains at least one colorful photo, some more. I have to be truthful, I’m not sure which of the sandwiches I want to try – they all look so neat I’d probably hate to eat them! What can I say, other then his cookbook is just fun and it makes me smile. This would be a great addition to any cookbook collection and also make a fun gift.


Insanewiches website

Insanewiches on Facebook

Insanewiches on Twitter

The product(s) featured in this review was provided free of cost to me for the sole purpose of product testing and review. This review has not been monetarily compensated and is based on the views and opinions of my family and/or self. Please note that the opinions reflected in this post have not been influenced by the sponsor in any way.

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