Child hunger is more of a problem in our country then you may be aware of. I didn’t fully realize the depth of the problem until starting to work with ConAgra on this project. Here is some information about ConAgra’s Child Hunger Ends Here program:
THE PROBLEM
2010: Child Hunger Ends Here (CHEH) was created because nearly 1 in 4 children in the United States don’t know where their next meal is coming from. ConAgra Foods issued a call-to-action for people to rally their friends and neighbors (both offline and online) to help end child hunger in this country.
THE SOLUTION
2011: This year, the goal is to continue to drive awareness for the issue of child hunger in the United States – and by working together, child hunger will end here and now. There are several ways consumers can get involved:
There are a number of ways to get involved and support the cause, including:
Go Grocery Shopping – From March through May 2011, ConAgra Foods will embark on its largest branded initiative to fight child hunger in the United States. Consumers can purchase select ConAgra Foods brands and, when they enter their code online, the company will donate one meal to Feeding America – up to 2.5 million meals this during the time period.* Visit www.childhungerendshere.com and enter the eight-digit purchase code found on specially marked packages. Participating brands include: Banquet, Chef Boyardee, Healthy Choice, Fresh Mixers, Kid Cuisine, Marie Callender’s and Peter Pan. Every code entered is another meal that ConAgra Foods will enable Feeding America to secure through local food banks. Codes on specially marked packages can be redeemed through August 2011.
Text to Donate – Consumers can make a financial contribution to Feeding America through a mobile giving campaign. Simply text “FEEDKIDS” to 50555 to make a $10 donation directly to Feeding America through June 30, 2011.
Watch the Special – On March 19 in select markets**, “Child Hunger Ends Here: A Special Report,” a 30-minute special hosted by Al Roker with Natalie Morales, will premiere on NBC highlighting the personal stories of families struggling with hunger and showcasing how Americans can work together to tackle this issue. Check local listings for viewing times. During the special, viewers can also participate in an online event that will shed additional light on the child hunger issue. By following #ChildHungerEndsHere on Twitter during the broadcast, participants can ask questions from an expert panel, as well as learn about ways to get involved. In addition, a series of PSAs will run in select markets highlighting key child hunger issues and the text to donate program.
Spread the Word – Individuals can get more information on the child hunger issue by following ConAgra Foods on Facebook and Twitter. When you become a fan at facebook.com/ConAgraFoods, you can see how your donations are making a difference and share your own photos and stories. You can also follow the issue and get the latest information at twitter.com/ConAgraFoods.
I am proud to be a Blogger Correspondent for ConAgra Foods. I will be visiting a local food bank in order to learn more about what they do, how they do it and what the community would do without them. I will be writing about this program several times with things I’ve learned in the hopes of increasing awareness. Please remember that one person can make a difference once everyone stops believing that one person can’t make a difference. If we all believe and work towards solving this problem we can beat it.
This post is part of a sponsored partnership with ConAgra Foods as part of the Child Hunger Ends Here campaign. As always, my opinions are my own.