Celebrity Chef Claire Robinson to Host the 6th Annual Man-O-Manischewitz Cook-Off!
Enter for a Chance to Compete in NYC for $25,000 Grand Prize Package
Newark, NJ (November 2011)—This year, the nationally-esteemed Man-O-Manischewitz Cook-Off will be bigger-than-ever as the contestants compete by preparing their best family-friendly recipes. Five finalists will compete live in New York City, for the $25,000 Grand Prize, which includes a series of Maytag® appliances, cash and a beautiful crystal trophy. Contestants will compete in front of an esteemed panel of judges led by the Celebrity Chef and food TV star Claire Robinson as Head Judge!
The contest deadline is January 15, 2012. Four finalists will be chosen by the judging panel and five other semi-finalists will be posted on www.manischewitz.com to select the fifth finalist. From February 13th through February 24th, consumers can vote online, and via Facebook and Twitter, to select the fifth finalist. For complete contest details, log onto www.manischewitz.com.
The competition encourages at-home chefs to experiment with kosher products while preparing delicious recipes that could be a new family favorite or one that has been shared from generation to generation. Perhaps these recipes can be inspired by traditional Jewish fare or a cherished memory of a favorite family meal. The competition is designed to showcase the benefits of using kosher products as part of the home cooking experience and to think about using kosher products in other types of cuisine, whether it is Japanese, Italian, Mexican, Greek or something else!
In addition to being the celebrity guest of honor, Claire Robinson will also serve as the event’s emcee and head judge. Robinson was trained at the French Culinary Institute and is one of TV’s most popular chefs, currently hosting her own cooking shows.
“I always stress the quality of ingredients in great recipes,” said Robinson. “I am thrilled to be part of the Manischewitz Cook-Off because it inspires creativity and stresses the importance of quality ingredients for a delicious outcome.”
All five finalists will win an all-expense paid trip to NYC to compete live on March 28th at The JCC in Manhattan in front of a live panel consisting of food media and other culinary experts. The grand prize package includes a Maytag® appliance giveaway, cash and a beautiful crystal trophy! Recipes must include one of the new Manischewitz All-Natural broth flavors-Chicken, Reduced Sodium Chicken, Beef and Vegetable-and may contain other Manischewitz products as well.
For over 120 years, The Manischewitz Company has inspired great family recipes and ideas.
Today, the Manischewitz product line continues to innovate with new and improved products that maintain the highest quality of ingredients. These products range from traditional comfort food items like soups, crackers and stuffings to products with a Mediterranean twist like the delicious Couscous and Falafel Mix to products that are better for the consumer with reduced sodium, no trans fat, sulfite free and All Natural attributes.
This year’s Cook-Off will support rock CAN roll, which is a non-profit, hunger relief organization that collaborates with rock concerts, schools, corporations, and individuals to collect healthy & nutritious non-perishable food for distribution to local emergency food agencies and into the hands of children, seniors and families who live with hunger and in poverty. rock CAN roll® is built on four basic principles: Healthy Nutritious Dignity & Respect. Bins made to look like Manischewitz broth cans will be set up in major cities during a portion of the contest period so that consumers can make non-perishable food donations in support of rock CAN roll. In support of this effort, Manischewitz will match all donations. www.rockCANroll.org
Additionally, the cook-off raises awareness regarding Jewish American Heritage Month (JAHM), a national month of recognition of the more than 350-year history of Jewish contributions to American culture. The Manischewitz Company is the founding sponsor of JAHM, and will work with the JAHM steering committee to drive awareness of events and programs. Updates on JAHM are available on www.jahm.us and will continue through the end of JAHM on May 31, 2012.
To get inspired to create an original recipe using any of the new Manischewitz broths, visit the recipe section of www.manischewitz.com.
How it works
U.S. residents 18 or older are invited to submit an original, easy-to-prepare entrée using any flavor of new Manischewitz Broth product. Recipes should have no more than a total of eight ingredients and be prepared and cooked in one hour or less. For official contest details log onto www.manischewitz.com, complete the official entry form and submit your recipe online or by mail. Entries must be received by January 15, 2012. Four finalists will be selected by a panel of judges and one finalist will be selected during the online people’s choice vote from February 13-24, 2012. Five contestants will compete live in New York City in front of a panel of live judges on March 28, 2012.
For more information, prize details, rules and regulations, log onto www.manischewitz.com. For media inquiries please contact Alana Pelosi at Alana.Pelosi@bhgpr.com.
About The Manischewitz Company
In August 2004, the company changed its name from The B. Manischewitz Company, LLC to R.A.B. Food Group, LLC and today is now known as The Manischewitz Company. The Manischewitz Company is a specialty food company that includes the Manischewitz®, Season®, Guiltless Gourmet®, Asian Harvest®, Tam Tams™, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother’s®, Carmel®, Croyden House®, Mrs. Adler’s® and Goodman’s® brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.
The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Noodles and Gefilte Fish. Today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as macaroons, baking mixes, coating crumbs and much more.
For more information, log onto www.manischewitz.com