From March 23, 2010 to April 23, 2010, visitors to the Edwards Desserts Facebook Fan Page (http://www.facebook.com/EdwardsDesserts) can nominate a mom (their mom, wife, friend, mother figure, etc.) who is deserving of the spotlight for a once-in-a-lifetime red-carpet experience.
To nominate a mom, visitors simply pick a mom from their Friends List and write a short essay (250-1,000 characters). To help their nominee stand out, they also have the option to upload a photo or video in support of their nomination. All eligible entries will be judged by a panel based on the following criteria:
1. Creativity (20%)
2. Poignancy (potential for the story to move/inspire people) (20%)
3. Originality/authenticity of content (20%)
4. Persuasiveness as to why the nominee deserves thanks and recognition for her efforts and dedication to others (40%)
Up to 10 finalists will be announced just after Mother’s Day on May 10th, 2010 and Edwards Desserts will open the voting to Facebook users. People can keep up with the contest when they become a fan of the Edwards Desserts Facebook page. One lucky mom will win a first-class trip for two to Hollywood, Calif., including five-star hotel accommodations and tickets to an exclusive red-carpet event. They’ll also win a supply of Edwards Singles desserts to enjoy all year long.