Breyers Sundae Scoop-Off Contest

Hot Fudge and Bananas Foster sundaes are celebrated members of the sundae Hall of Fame, and now Breyers® is in search of the next sundae great with the Sundae Scoop-Off Contest. With the help of renowned pastry chef Gale Gand and ice cream lovers across the country, the classic ice cream sundae will get a deliciously creative, modern makeover this summer.

From now until September 13, 2010, Breyers is challenging America to create the ultimate ice cream sundae recipe that includes 10 or fewer ingredients. The sundae recipe entries will be judged on taste, creativity, use of Breyers® ice cream and presentation. Participants may enter their recipes at www.breyers.com for a chance to win $10,000, a trip to Chicago featuring a private cooking lesson with Gale Gand and one year of FREE Breyers® ice cream.

In addition to judging the Sundae Scoop-Off Contest, Gale Gand has created a variety of recipes that put a creative twist on the classic ice cream sundae—everything from the ultimate in family fun to the perfect solution for a dinner party dessert. Gale’s recipes include the Snow Ball Sundae, the Spaghetti and Meatball Sundae, Ice Cream Lollipops and the Mini Coffee Ice Cream Sundae (seen below).

Abbreviated Contest Rules

No purchase necessary. Void where prohibited. The Sundae Scoop Off Contest is sponsored by Conopco, Inc. d/b/a Unilever. Open to legal residents of 50 U.S. & D.C., 18 or older. Starts 12:00 p.m. ET on 7/26/10 and ends 12:00 p.m. ET on 9/13/10. For official rules, visit www.breyers.com/promotions/sundae-showcase-contest/contest-entry.aspx.